The Opti-Plan Launch search engine optimization package is utilized during the initial design of a site.  We provide a step by step process of site development, design and researching, analyzing and reporting both before and during our optimization operations.

Here's what we offer:


            Research the Customer and Research the Product or Service-We examine your product or service and your target  

            audience to find out what types of customers will purchase your products or services.

Research proper keywords and keyword phrases for target audience, focused on advertising your product or service to its fullest potential and to the right buyer.

Research proper coding- proper meta tag, description tag and title tags.

Examine site to make sure there is rich content along with search engine finding tools. Optimization is a hand-in-hand operation-there are two very important characteristics your site must contain-it must provide a wealth of information and resources for your visitor in the form of text and visual aids and it must be easy for the search engines to inspect and rank.

Development and Design of Website:

Design Web Pages

      Development of website body blueprint - course-mapping pages to fit with the company's specific   product or service.

 Design site pages to be both pleasing to the eye but also to search engines.

 Placement of appropriate keyword meta tag, title and description meta tag.

 Organize site so it will load quickly.

 Provide on-site digital photos to local (within 25 miles) for web page.

 Pictures will be resized and evaluated for optimal performance on the site.

 Placement of information considered necessary (ie: contact information)


Site Optimization:

Application of Techniques-We apply a variety of tried and true techniques for pages on a site to show up in specific categories of the search engines and also to gain a high ranking. These methods include applying specific keyword phrases, adjusting meta tags, improving navigation and modifying text to improve the chance your site is visited by the search engines. Then we make sure your site is easy for the search engines to review once they get there.

Creation of Additional Content Pages and Site Map - We create additional niche pages specifically optimized for different search tactics utilized by the customer-not all customers think alike so we make sure they can find you regardless of the thought process involved in their search.

   Search Engine Submittal

 Search Engine Submissions - Includes submission to major search engines including Google, Yahoo, MSN, AOL and secondary search engines.

   Maintain and Report

AWSTATS-If the site is hosted by 21 Crows, we can also provide statistics for the site to make sure the optimization is performing.

Continual Optimization - Adjustments made to maintain or improve your ranking. These changes are made by an qualified internet marketing professional based on monthly traffic statistics.


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